ADS COMPLIANCE

Wellness Medical Clinic
Operated by: Intellimed Nutritional Systems, LLC
349 Ave. Felisa Rincón de Gautier, Paseo Las Cumbres Shopping Center, Ste 204, San Juan, Puerto Rico 00926
Tel.: 787-244-0145 | 787-738-2871
Official contact channel: Contact Us page form
Effective Date: March 18, 2026

  1. PURPOSE, SCOPE, AND NATURE OF THIS DOCUMENT

This Ads Compliance Language + Strategic Ad Disclaimers establishes the legal, clinical, advertising, operational, and compliance parameters that will govern the drafting, review, publication, distribution, landing, optimization, and use of advertisements, landing pages, promotional copy, headlines, subheadings, creatives, videos, carousels, forms, service pages, CTAs, automated sequences, sponsored messages, and all other digital or traditional marketing materials used by Wellness Medical Clinic and Intellimed Nutritional Systems, LLC.

This document exists to reduce regulatory, contractual, reputational, and platform risk, and must be interpreted together with the Terms and Conditions, Medical Disclaimer, AI / Chatbot Disclaimer, Clinical Protocol Disclosure, Payment & Refund Policy, HIPAA-level Privacy Policy / NPP, and all other applicable legal documents.

THE USER / PATIENT, visitor, lead, prospect, or third party who accesses any advertisement, landing page, or promotional material of the Clinic acknowledges and agrees that the texts, claims, disclaimers, limitations, clarifications, and warnings provided herein are incorporated by reference into all digital and advertising experiences of the Clinic, to the maximum extent permitted by law.

The Clinic reserves the right to adapt the format, length, placement, density, order, and prominence of these disclaimers depending on the channel, without thereby waiving any of the legal protections established herein.

  1. GOVERNING PRINCIPLE OF TRUTHFULNESS, ACCURACY, AND NON-DECEPTION

All advertising, promotional, or commercial communication of the Clinic must be drafted and presented in a truthful, reasonably accurate, non-misleading manner, not omitting material information, and consistent with the available evidence and with the actual scope of the services offered. The FTC has reiterated that health-related claims must be truthfully conveyed, not misleading, and supported by adequate science; these principles apply to both services and health products, not only to supplements.

Accordingly, no advertisement, landing page, form, or promotional material of the Clinic shall be drafted in a manner that creates a false, exaggerated, absolute, or materially misleading net impression regarding efficacy, safety, speed, availability, eligibility, coverage, durability of results, or clinical necessity. THE USER / PATIENT expressly acknowledges that all advertising of the Clinic must be read in light of these limitations and that no reasonable promotional phrase may be interpreted as a contractual guarantee, individual diagnosis, absolute promise, or representation of universal applicability.

  1. PRINCIPLE OF COMPLIANCE WITH FDA / OPDP IN MEDICATION-RELATED MESSAGING

When an advertisement, landing page, or promotional material refers, directly or indirectly, to prescription medication, pharmacological therapies, eligibility for medications, medical supervision relating to medications, or any intervention potentially subject to federal promotional scrutiny, the Clinic must ensure that the message is truthful, balanced, and not misleading. The FDA, through OPDP, establishes that the promotion of prescription drugs must be truthful, balanced, and accurately communicated.

Accordingly, the Clinic will not present in advertisements or landing pages statements that suggest absolute safety, total absence of risk, universal suitability, unsupported superiority, guaranteed results, or misleading ease in the use of medications. THE USER / PATIENT acknowledges that any reference to medication in advertising materials is necessarily general and preliminary, and that any specific consideration of pharmaceuticals will require medical evaluation, clinical supervision, and an individualized risk-benefit determination.

  1. PROHIBITION OF ABSOLUTE, MIRACULOUS, OR MISLEADING CLAIMS

Claims such as, or substantially equivalent to, “lose X pounds guaranteed,” “cure,” “effortless,” “without diet or follow-up,” “works for everyone,” “guaranteed result,” “100% safe,” “without risks,” “approved for every patient,” “immediate effect,” “without evaluation,” or any other formulation that reasonably conveys clinical certainty, universality, absence of risk, absolute ease, or a mathematically predictable result are expressly prohibited in all advertising and landing pages of the Clinic. The FTC has repeatedly pursued deceptive claims in weight loss and other health products.

THE USER / PATIENT acknowledges that the absence of a short disclaimer in a specific advertisement shall not be interpreted as authorization to read a claim in an absolute or expansive manner contrary to the applicable legal framework. All promotional materials of the Clinic shall be understood as limited by this document, even when, for reasons of format or space, a short-duration advertisement does not reproduce each of these restrictions word for word.

  1. STRATEGIC WEIGHT LOSS DISCLAIMER

Any advertising material, landing page, or service page that refers to weight loss, weight control, medical weight management, body reduction, body composition, metabolic improvement, or related functional benefits must include, in a visible manner and reasonably close to the principal claim or call to action, a Weight Loss Disclaimer stating that results vary, are not guaranteed, and depend on multiple individual factors. The FTC maintains specific guidance regarding weight loss claims and requires precision and substantiation in this type of messaging.

The Clinic will not allow visual design, emotional tone, funnel sequencing, or the omission of clarifications to convert a general message about medical weight management into a promise of uniform or guaranteed transformation. THE USER / PATIENT acknowledges and agrees that any reference to weight or body-related results must be understood as a general possibility and not as a guaranteed outcome, and waives any interpretation of the Clinic’s marketing as if it offered automatic, identical, or biologically invariant weight loss.

  1. STRATEGIC MEDICATION / GLP-1 DISCLAIMER

Any advertisement or page that mentions or suggests medications, pharmacological management, prescription options, GLP-1, or other therapeutic categories must include a disclaimer substantially equivalent to the following: all medication is considered solely under medical supervision, requires individualized clinical evaluation, and may not be appropriate for all persons. This layer is essential to reduce the risk of misleading impressions and to maintain consistency with the standards of truthful and balanced promotion.

The Clinic will not use pharmacological references in advertisements or landing pages in a manner that implies universal approval, a promise of prescription, or automatic access. THE USER / PATIENT agrees that no mention of medication in advertising material constitutes an irrevocable offer, an advance medical decision, a promise of prescription, or a guarantee of clinical suitability. The final decision shall depend exclusively on professional evaluation, applicable law, availability, and safety criteria.

  1. STRATEGIC CLINICAL RESULTS DISCLAIMER

If the Clinic decides to communicate results, trends, metrics, cohorts, averages, percentages, aggregated changes, quantified testimonials, or any other form of reference to outcomes, it must do so in an aggregated, contextualized, and non-misleading manner, avoiding the presentation of data from a particular case as if it were the typical or guaranteed result. The FTC requires that the net impression created by advertising regarding results be consistent with the evidence and not mislead as to what most or all consumers will experience.

Accordingly, any reference to clinical results must be accompanied by a disclaimer stating, in a visible and understandable manner, that individual results vary, that aggregated figures do not predict the individual outcome of a specific patient, and that any result depends on medical evaluation, adherence, clinical history, biological response, and other factors. THE USER / PATIENT acknowledges that no average, graph, testimonial, or illustration should be interpreted as a guarantee of an equivalent personal result.

  1. PROHIBITION OF PERSONAL ATTRIBUTES AND NEGATIVE SELF-PERCEPTION ON META

Any material intended for Meta, Facebook, or Instagram must comply with the Health and Wellness policy and with the prohibition against implying personal attributes, generating negative body perception, or suggesting that the user has a defect, condition, or embarrassing need. Meta prohibits advertisements that imply or attempt to generate negative self-perception in order to promote weight loss products or other products related to health and wellness.

Accordingly, the Clinic will not use language such as “Are you obese?”, “Your body is out of control,” “You look bad,” “You have a weight problem,” “Your diabetes is destroying you,” “You need to fix yourself now,” or any equivalent formulation that directly or indirectly points to the user based on their condition, appearance, or health status. THE USER / PATIENT acknowledges that the Clinic’s communication is directed toward general information and care options, not toward shaming, pointing out, or asserting personal attributes of the recipient of the advertisement.

  1. RESTRICTIONS ON PERSONALIZED ADVERTISING ON GOOGLE AND OTHER PLATFORMS

All campaigns managed on Google or other platforms with similar rules must comply with restrictions on personalized advertising related to health. Google strongly restricts personalization based on health conditions, treatments, and sensitive categories, including numerous examples of healthcare-related content.

Accordingly, the Clinic will not use, for purposes of sensitive targeting or retargeting, audiences based on Protected Health Information (PHI), identifiable clinical data, forms that reveal medical conditions, or signals that may reasonably allow the inference of a person’s health in a manner incompatible with platform policies or applicable law. The Clinic may use contextual, geographic, general intent, or non-sensitive interest-based targeting to the extent permitted, but will not interpret the technical availability of a platform as automatic permission to exploit health-related attributes.

  1. ADS COMPLIANCE LANGUAGE FOR LANDING PAGES

Any landing page associated with paid campaigns must include language that is visible, reasonably prominent, and consistent with the principal claim of the advertisement. At a minimum, landing pages of Wellness Medical Clinic must include, in a visible area or near the form or primary CTA, language substantially equivalent to the following: the information is general and informational, does not constitute medical advice, diagnosis, or treatment, all services require individualized clinical evaluation, and results vary and are not guaranteed.

Additionally, when a landing page references medical services, protocols, medication, weight control, telehealth, results, metrics, or medical supervision, it must include the corresponding strategic disclaimer in a reasonably conspicuous location, not hidden exclusively in the footer. THE USER / PATIENT acknowledges that a landing page is a promotional and informational tool, and not a clinical consultation or a promise that the service will be appropriate or available for their particular case.

  1. ADS COMPLIANCE LANGUAGE FOR FORMS AND CTAs

Any lead, contact, appointment, pre-evaluation, or request for information form associated with campaigns must be preceded or accompanied by a short legal language block reminding the user that the content of the site is informational, that submission of the form does not create a doctor-patient relationship, and that any potential recommendation or service requires individualized clinical evaluation. When the funnel includes WhatsApp, chat, or AI, the corresponding disclaimer for those channels must also be added.

The Clinic’s CTAs must avoid verbs or phrases that imply therapeutic certainty or automatic approval, such as “Get cured now,” “Guaranteed weight loss,” “Start your treatment instantly,” or equivalents. Instead, the CTAs must be oriented toward permitted formulations such as “Request information,” “Schedule your evaluation,” “Explore your options,” “Book your consultation,” or similar expressions. THE USER / PATIENT agrees that a promotional CTA must be interpreted as an invitation to begin an evaluation process, not as a promise of results or automatic access to an intervention.

  1. ADS COMPLIANCE LANGUAGE FOR VIDEO, TESTIMONIALS, AND BEFORE/AFTER

Any audiovisual, testimonial, or comparative material used by the Clinic must avoid creating a net impression that is misleading as to what a reasonable patient may expect. The FTC has historically been strict regarding testimonials and health-related results claims when they suggest unsupported typical results or omit material context.

Therefore, if testimonials or visual comparisons are used, they must be accompanied by disclaimers stating that one person’s experience does not guarantee similar results for others, that individual results vary, and that care requires individualized clinical evaluation. The Clinic must not use before/after comparisons or testimonials in a manner that exaggerates, omits key variables, or leads the user to conclude that the result shown is automatic, rapid, universal, or free from clinical effort and adherence.

  1. RULE OF CONSISTENCY BETWEEN ADVERTISEMENT, LANDING PAGE, FORM, AND LEGAL DOCUMENTS

The Clinic shall implement a rule of material consistency between the advertisement, the landing page, the form, the Medical Disclaimer, the AI Disclaimer, the Clinical Protocol Disclosure, and all other applicable legal documents. No advertisement may make a promise or claim that is later materially contradicted by the landing page or by the legal documents; likewise, no landing page may present as a certain fact anything that the disclaimers describe as conditional, variable, or subject to evaluation.

THE USER / PATIENT acknowledges that the Clinic’s advertising message must be interpreted as part of an integrated system of disclosures. Therefore, no isolated phrase may be read separately from the overall funnel or from the legal limitations that accompany it. If there is any apparent tension between a marketing claim and a strategic disclaimer, the interpretation most consistent with truthfulness, non-deception, medical supervision, and the need for individualized clinical evaluation shall prevail.

  1. PROHIBITION AGAINST REPLICATING, DISTORTING, OR REUSING ADVERTISING COPY

The Clinic’s advertisements, strategic disclaimers, compliance texts, sequences, landing structures, campaign copy, communication frameworks, and other creative or legal assets may constitute proprietary content, know-how, intellectual property, or compliance methodologies developed to minimize regulatory and platform risk. Publication of this document does not grant any license to third parties to copy, reuse, redistribute, sell, or competitively exploit such language or structure.

Any third party that replicates, distorts, recontextualizes, or publishes the Clinic’s copy in a manner that creates a false impression regarding its services, the promise of results, or the meaning of its strategic disclaimers may be subject to injunctive relief, damages, attorneys’ fees, and all other remedies permitted by law. The Clinic expressly reserves all rights in and to its advertising language, compliance structures, and regulated communication methodologies.

  1. LIMITATION OF LIABILITY AND NO ADVERTISING RELIANCE

To the maximum extent permitted by the laws of the Commonwealth of Puerto Rico and the United States, any claim related to advertisements, landing pages, promotional copy, headlines, subheadings, strategic disclaimers, CTAs, illustrative results, references to protocols, medication-related messaging, advertising tracking, or any other marketing material of the Clinic shall also be subject to the limitations of liability set forth in the Terms and Conditions, including any validly agreed monetary limitation and the exclusion of indirect, incidental, special, punitive, or consequential damages.

THE USER / PATIENT expressly acknowledges that the Clinic’s advertising is informational, promotional, and guidance-oriented in nature, and that it must not be relied upon exclusively to make medical, financial, or clinical eligibility decisions. Any decision regarding treatment, payment, booking, telehealth, medication use, or follow-up must be made only after professional evaluation and review of the pertinent legal and clinical documents. The user waives any reasonable interpretation of any advertising material as if it were a medical order, an absolute promise, or a contractual guarantee of results.

  1. INDEMNIFICATION, ENFORCEMENT, AND REMEDIES

THE USER / PATIENT agrees to indemnify, defend, and hold harmless the Clinic, Intellimed Nutritional Systems, LLC, and its directors, officers, physicians, employees, agents, contractors, and affiliates from and against claims, damages, losses, misleading publications, out-of-context captures, malicious re-publications, improper competitive uses, misrepresentations, manipulation of advertisements, or any other harm arising from misuse of advertising materials or from failure to comply with the limitations established herein.

The Clinic shall retain all remedies available at law or in equity against any person who falsifies, reuses, or decontextualizes its advertisements or disclaimers, or against any person who, in bad faith, alleges that a promotional piece promised cure, guaranteed weight loss, automatic access to medication, or safe results when this document expressly excludes the same. Such remedies shall include injunctive relief, damages, attorneys’ fees, removal demands, arbitration, judicial actions, and preservation of evidence.

  1. EXPRESS ACKNOWLEDGMENT AND ACCEPTANCE BY THE USER / PATIENT

By clicking on an advertisement, visiting a landing page, completing a form, continuing through a funnel, interacting with the Clinic following a campaign, or remaining on a promotional page, THE USER / PATIENT expressly acknowledges, understands, and agrees that: (1) the Clinic’s advertising is general, informational, and promotional in nature; (2) it does not constitute medical advice, diagnosis, or treatment; (3) every service requires individualized clinical evaluation; (4) results vary and are not guaranteed; (5) any reference to medication is subject to medical supervision and may not be appropriate for all; and (6) the Clinic does not use advertising language to promise cure, guaranteed weight loss, absence of risk, or results without effort.

THE USER / PATIENT further agrees that they will not reasonably allege that a promotional piece, by itself, created a doctor-patient relationship, guaranteed eligibility, promised an individual result, nullified payment policies, or substituted for professional medical evaluation. Continued use of the advertising funnel constitutes express and informed acceptance of this document and of the strategic disclaimers incorporated herein.

  1. UPDATE, INTERPRETATION, AND SURVIVAL

The Clinic may update, reinforce, expand, abbreviate, relocate, or adapt this document in response to regulatory changes, platform changes, operational changes, new restrictions imposed by Meta or Google, new FTC or FDA guidance, or adjustments to its campaign strategy. The then-current version shall be the version published on the site or internally applied by the Clinic at the time of the corresponding campaign, except where the law requires another form of notice.

The provisions relating to truthfulness, non-deception, no guarantee of results, weight loss disclaimer, medication disclaimer, clinical results disclaimer, limitation of liability, intellectual property, indemnification, remedies, and enforcement shall survive the termination of a campaign, the expiration of an advertisement, the closure of a landing page, or the discontinuation of the use of a platform, to the maximum extent permitted by law.

Weight Loss Disclaimer

Weight control and metabolic health results vary from person to person and are not guaranteed. Any potential change depends on multiple factors, including medical evaluation, clinical history, adherence, individual response, lifestyle, and professional follow-up. The information contained herein is general and does not replace an individualized clinical evaluation.

 

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